Heather Davis serves as the Senior Director of Marketing and Food Service at Parker’s Kitchen, where she drives brand growth and enhances customer loyalty through innovative marketing strategies and exceptional operational leadership. In this strategic role, Heather oversees marketing initiatives and food service operations across 93 locations, ensuring alignment with corporate goals while delivering outstanding quality and customer satisfaction.
Heather enhances customer engagement through initiatives like the Parker’s Rewards program and collaborates closely with various media channels to create advertising calendars that align with promotional schedules, ensuring cohesive messaging across platforms.
In addition to marketing, Heather is committed to culinary excellence, working alongside culinary teams to refine menu offerings and analyze performance for profitability. Their focus on adopting advanced technologies in marketing automation and data analytics drives operational efficiencies and enhances customer experiences.
Heather has successfully led the launch of new menu items such as Parker’s Fried Chicken Tender Sandwich and has increased grab and go offerings to include fresh salads, sandwiches and desserts.
Parker’s is known for its technologically driven efficiencies, and Heather has worked with the Parker’s Technology team to implement the innovative SmartKitchen, which allows Parker’s Kitchen to predict food demand, keeping food fresh and stocked for customers while reducing waste. Additionally, she served on the team that rolled out customer facing ordering kiosks to Parker’s Kitchen locations.
Recognized for her leadership skills, Heather mentors a high-performing team, fostering a collaborative and results-oriented environment. Their commitment to compliance and food safety ensures that all operations meet or exceed industry standards.
Prior to joining Parker’s Kitchen, Heather held operational leadership positions within the food service industry, where she developed a deep understanding of consumer behavior and market trends.
Heather is passionate about delivering exceptional food experiences and building a strong brand presence, positioning Parker’s Kitchen as a leader in the industry. She was recognized as a TWIC Rising Star by Convenience Store news in 2021.